JOULESMAKINGMEMORIES

For as long as I can remember there was something about the great outdoors I connected with.

As the cool autumn breeze delicately brushed against my rosy cheeks during a Sunday morning trot through the fields. Wellies paddling in shallow waters watching my children’s smiles radiate upon my own. Those Sunday country walks, energising and clearing our minds for another successful week. The crisp leaves crunch beneath our wellies and conkers that fall upon a bed of sunset coloured leaves. As the orange glow of sunrise breaks the darkness of a cool summers night, a slight breeze gently disturbs the calmness of the lake, mesmerised by the glistening from the awakening summers sun.

There is without a doubt behind these memories made, boasts an incredible British countryside endorsed brand which ensures our grand adventures are kept stylish, comfortable yet compatible and truly accommodated for all weather conditions that Britain prides itself on, the ever changing unpredictable weather that is. Above all with an added extra splash of uniqueness which made joules stand out from a crowd.

The 30 years of success from Tom joule, whom prides the brand on reflecting the countryside’s character into his designs has had a flourishing start since the clothing line first started to be introduced at a Leicestershire country show in 1989, the bright vibrant colourful wellies you see upon display set the benchmark for the British brand, from 1999 joules produced its most loved iconic harbour top selling 3 million to date. The Phenomenal success of joules lead to Little joule being launch in 2008 bringing a vividly colourful outdoorsy, family focused clothing.

This is a brand that I have seen grow within my family for nearly 12 years. A hallway lined with vibrant patterned wellies, bold rich rainbow like coloured rain coats injecting a little fun to our walks, gone are the days of the dull green hues of wax jackets to protect us from the unpredictable British weather, this is a brand we truly believe in and love enough to be seen passing down our generations. As part of Joules’ 30 Years of Making memories campaign, I will share some of the beautiful memories joules have helped create with my family.